The very soul of Ferrari. The ultimate olfactory expression of affirmation, a charismatic attraction united to the passion for excellence, in the smallest detail. This new Ferrari fragrance confirms the passion for the timeless values that the Prancing Horse brand shares with its connoisseurs and admirersà the great attitude, the natural born elegance and the driving power of a heart-beat that nothing can withstand. FERRARI RED POWER: the new fragrance dedicated to the authentic Ferrari man. Passionate. Forceful.