Target Audience: Primary: Adults 17+ / Secondary: Race Car Enthusiasts. Director:Asif Kapadia (BAFTA winning film maker) Featuring: Ayrton SennaNotable Quotes: 1.ôA celebration of a singular spirit in an impure sport.ö ûWall Street Journal 2.ôSenna is a documentary with the pace of a thriller, a story of motors and machines that is beyond compelling because of the intensely human story it tells.ö ûLos Angeles Times. 3.The film is two things: a discreet hagiography of the handsome, soft-spoken Senna and a compressed, esoteric slice of Formula One history during his 10-year ascendance.ö ûNew York Times 4.ôKapadia expertly contrasts episodes of adrenaline-rush speed with moments of reflective slow motion to capture the addictive thrill and danger of the sport, as well as the personal values of the humble, spiritual sportsman.ö ûEntertainment Weekly 5.ôWithin the expertly edited archival construct, Kapadia maintains a respectful but less-than-adulatory view of Senna himself, and a caustic assessment of Formula One and its then-president Jean-Marie Balestre.ö
-VarietyKey selling points: òLimited Theatrical: Domestic Box office û$1.5M / Intl Box Office $8.5M òOne of the best reviewed documentaries of the year ò92% Fresh on Rotten Tomatoes! And 97% liked it! òFilm Fest Winner! Sundance-Audience Award, LA Film Fest-Audience Award, London Critics Circle-Doc of the Year, British Indie Awards-Best Doc, Austin Film Critics-Best Doc òNominated for PGA Best Documentary of the yearMarketing and Consumer Advertising: òAggressive Social Media Outreach on FaceBook and Includes Trailers:BORN TO RACE, KNUCKLE
Running time: 106 minutes
